When I started this stationery business it was based on the premise that all work would be custom-designed, down to the very last detail. In my mind, that's something any bride would go for - most women regard their wedding day as one of THE most important in their lives, don't they? I know I did. And I know that I wouldn't want to have to share anything about my day with anyone else. I never understood why people would go to a random website, pick an invitation design out of a stack and consider it done. Where is the creativity, the fun, the personalization in that? Where are you?
But as time goes on, I see these options getting more and more popular. I'm not sure why. Time constraints, perhaps; or maybe the thought that you're not creative enough to bring your idea to life so you rely on something that's already done. I don't know and I can't begin to guess. But as I see it gaining in popularity I have to wonder - should I offer these options as well? Is it possible for me to offer several different designs, have my clients choose color, font and wording, and print them off and ship them out just like that? I don't know. It's not what I set out to do. But I may not have much choice. In today's world people just don't have the time to devote to sitting down with me, coming up with a design and waiting through the approval process. I understand that, I truly do. Which is why, though it goes against every intention I had when starting this business, I am giving serious thought to offering pre-designed invitation packages. This business is not about me - it's about you. Whatever makes my clients happy, I am willing to do.
What do you think? As a future (or past, if you had the chance to do it over) bride, would you like to see a variety of predetermined designs? Would the option to choose your invitation over a computer, instead of face-to-face with a designer, make you more likely to use that invitation company?
