When I opened my e-mail this morning, I found a newsletter from one of my paper suppliers that discussed the advantages of "handwritten media" over "social media". While the writer of the article and I agree that outlets like Facebook can be very useful for attracting new clients and keeping current clients involved, there's just something to be said for the seemingly-lost art of handwritten notes. When was the last time someone sent you a note over an e-mail? A real note, not just a drugstore card with a signature inside? You have to think hard, don't you? I know I do.
That's why one of my New Year's resolutions as a business owner (and designer) is to make sure my clients know that I'm thinking about them. So I designed a thank-you card and just yesterday sent out the first one, to a new client who has provided me with two jobs in just a few short weeks. I don't know if she's received it yet, but it already makes me feel good to know that I went the extra step - the step so few people are willing to take anymore thanks to the convenience of outlets like e-mail and Facebook - to let her know that I appreciated her business, which I truly do. The fact that the card is of my own design can also be considered advertising, I guess, but really I just wanted a card that expressed my business and myself.
What do you think? Do you prefer handwritten notes over hastily written e-mails? Or are we just too busy as people to ignore the ease provided by the current Electronic Age?
